The turn of the New Year saw the completion of three retail units in Kettering. Webb Gray is happy to reveal construction work on a £2 million retail scheme on London Road has now been completed. The project by developer Redleaf comprises of three contemporary units built on derelict land formerly used as a petrol station. Midland Cooperative have occupied the 5,000 sqft unit which will now become a branch of The Cooperative food, providing 20 new jobs to the area of Kettering. The scheme is completedby two 750sqft units with plans for a hot food takeaway to occupy one whilst the remaining unit will be let by abookmakers. Paul Bishton of Redleaf said "the completion of this site is great news and as the site has been vacant for a number of years comes not a moment too soon. We have developeda modern, well-designed scheme on one of the busiest arterial routes in and out of Kettering with the intention of bringing useful amenities to local people and passing trade"
The Kettering site was seen as an ideal site for redevelopment into retail units as it had remained vacant for many years but its location on London Road, one of Kettering's busiest roads, meant that it was ideal for redevelopment. It was realized that custom would be attracted from its central location and the large flow of traffic that passed the site meant that it became an interesting site for retail units. This attraction drew interest from Midland Cooperative, takeaways and bookmakers who realized the potential of the site and sought to become part of the development. As such, Webb Gray designed a set of modern units that not only provide a contemporary design but also comply with visual amenities of the local area. The aesthetic appearance of the building sees a relatively neutral palette of colours and materials that although provide a modern appearance, do not derive any influence from the surrounding area. The units feature glazed active frontages which allow for advertisement of the products sold but also mean the units are more aesthetically appealing whilst all the units are one storey in height in order to reduce the impact on local amenities.