[wr_vc_textblock big_title=”THG INGENUITY CAMPUS”][/wr_vc_textblock][wr_vc_textblock][/wr_vc_textblock]

[wr_vc_textblock]The overall vision for the campus signage consists of a combination of ideologies that combine to create a singular experience that reflects the THG Ingenuity brand.

The core purpose of the signage is predominantly to create a clear and simple way of visitors identifying and navitagting the campus upon approach. This relies on strategic positioning of signage and varying scales to maximise its reach, with specific focus on the arrival experience and the island junctions.

Corporate branding is intertwined throughout, creating a highly prominent and recognisably ‘THG’ navigational tool. All elements are designed to be robust, instant and timeless.[/wr_vc_textblock]

[wr_vc_textblock small_title=”Phase 1: Totem Signage”]As the initial phase of the signage strategy, the totems focus primarily on the functional attributes necessary for effective wayfinding. Emphasis is placed on providing an elegant form that provides the ideal canvass for clear directional text.

The form of the totems is monolithic, with a restrained material and colour palette that prioritised the message being conveyed. The typology has been selected from the THG branding with a contrasting colour scheme to ensure maiximum clarity.[/wr_vc_textblock]

[wr_vc_textblock small_title=”Phase 2: Unit Markers”]The unit markers are the next level of development beyond the totems. These are intended to be a larger, more sculptural method of denoting each of the individual buildings and situated periodically along the primary circulation routes. The additional height and scale of these markers make for a more prominent and visual tool that can be more playful amongst the surrounding industrial buildings.[/wr_vc_textblock]

[wr_vc_textblock small_title=”Phase 3: Active Branding”]The scale of the industrial units forming the campus provide the ideal opportunity for large format branding and advertising via digital video screens. This provides an adaptable visual tool that can be changed to suit the various products and brands that form THG, reflecting the latest trends and company message.[/wr_vc_textblock]